Top 5 Beauty Retail Apps on Android in Central America, Q4 2023

During Q4 2023, the top 5 beauty retail apps on the Android platform in Central America showcased varying degrees of performance in terms of downloads and active users, according to data from Sensor Tower. Here’s a closer look at each app:

Natura Latam saw a notable increase in weekly downloads, peaking at 16.9K in the week of November 20. The app also experienced growth in weekly active users, reaching a high of 28.3K during the same period. However, by the end of December, downloads had dropped to 2.9K, and active users decreased to 17.3K.

SEPHORA had a significant spike in weekly downloads, with a peak of 10.8K in the week of November 20. Active users mirrored this trend, reaching 23.4K by the end of December. This app maintained a consistent performance throughout the quarter, with downloads fluctuating between 1.8K and 10.8K.

Avon exhibited a steady increase in weekly downloads, peaking at 5.1K in the week of November 20. Similarly, weekly active users reached a high of 24.9K during the same period. Downloads saw a decline towards the end of December, falling to 529, while active users remained relatively stable at 19.6K.

Amobeleza demonstrated a strong upward trend in weekly downloads, peaking at 4.8K in the week of November 27. The app’s active user base also grew, reaching 3.8K in late November. While downloads decreased to 2.9K by the end of December, active users remained steady at 3.5K.

BEAUTY CREATIONS showed a gradual increase in weekly downloads, peaking at 2.7K in the week of November 20. Despite a decrease in downloads to 531 by the end of December, this app managed to maintain a consistent number of active users throughout the quarter.

For more detailed insights and trends, visit Sensor Tower.